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About Southern California Motorcycles
Southern California Triumph, Southern California Ducati & Southern California Victory
History
Southern California Triumph began as the dream of Tom Hicks to create and open a different kind of motorcycle dealership.
Tom's long career in the Motorcycle Industry started in 1976. Then President of a Motorcycle Club, he started a small motorcycle service shop in his garage. He soon had more work than he could handle due to his philosophy of customer service and his attention to detail. He went to work at American Honda in 1980 as a motorcycle technician and quickly moved through the Customer Relations Department, Motorcycle Engineering Department and on to Motorcycle Product Research. There, he was able to put his talents to work introducing new models to the Press, doing product evaluation, public relations and even set World Endurance Records.
Tom went to work for Triumph Motorcycles in 1994 and was the first Sales Manager for the Western United States setting up Triumph's dealer network in the Western nine states. He was also very involved with Triumph's marketing and Press Relations. He even had the privilege of teaching Pamela Anderson how to ride the Triumph Thunderbird for the movie Barb Wire. Tom has developed a deep knowledge of Triumph, having been to the new factory many times, having worked for Triumph and having owned a Speed Triple, a Trophy 900, a Trophy 1200, a Sprint RS, a Thunderbird Sport and an America. He has also put countless miles on all of the models.
Still working toward his dream he took the position of General Manager of Race Tech in 1997. Tom led Race Tech into the Street Market and especially offering components for Triumphs. An avid enthusiast, Tom has
Toured, Road Raced, Drag Raced, compet
-ed in Trials and most forms of Motorcycle competition both on and off road. Tom
attends Bike runs, Track days, Tours
and Sport rides.
Tom had developed a sense of how a dealership should operate and has been appointed to the Advisory Board of Dealernews Magazine. Tom put his experience, enthusiasm, commitment and theories to work on April 4th, 2000 when Southern California Triumph opened for business. Within 16 months Southern California Triumph became the number one Triumph dealer in the nation.
| In April 2003, Southern California Triumph expanded and opened Southern California Ducati. The concept to have each Brand separated and right next to each other. Each offering total commitment to the brand! Ducati North America presented the award for "Top new Ducati dealer in the U.S." in 2003 and we were the number 5 selling Ducati dealer in the U.S. in 2004, 2005 and 2006! In 2003 Tom was appointed Press Fleet Manager, by Ducati North America, and we are the Press Fleet Center for servicing and maintaining the Ducati Press Fleet.
 August 2005 saw the addition of Victory Motorcycles! Southern California Victory offers total commitment to the brand in the same fashion that has made Southern California Triumph and Southern California Ducati the premiere dealerships of their kind.
Southern California Triumph, Southern California Ducati and Southern California Victory will maintain being the Premier Triumph, Ducati and Victory Dealerships offering everything the Triumph, Ducati and Victory owner and enthusiast could want.
Southern California Motorcycles Mission Statement epitomizes our attitude towards the dealership and our customers.
Our Mission Statement
"A Celebration of Motorcycling" is what we truly believe. We are committed to providing you with quality product, education and customer service beyond your expectations. We will strive to help you enjoy the wonderful sport of Motorcycling.
Our philosophies, staff and commitment to customer service insure you receive the same level of support that won us the coveted "Top 100 dealer award" from Dealernews Magazine for the last seven years in a row, 2007 Ducati Dealer of the Year for North America and Triumph's Number One Dealer in the U.S.
Signed,
Tom & the Staff of Southern California Motorcycles. |
Our Staff
Southern California Triumph, Southern California Ducati and Southern California Victory offer some very unique things seldom found in motorcycle dealerships.
Following are just some of the things that are offered:
· Full Sales, Service & Parts for Triumph, Ducati and Victory Motorcycles as well as the largest selection of Triumph Ducati and Victory apparel and accessories you will find.
· Customizing, from Sport Bikes to Cruisers
· Information Center for rides, riding areas, training, accessories and new riders.
· Suspension Service Center.
· Full Service facility that offers all brand capabilities, both on and off road.
· Largest Rider's Association of Triumph Club (RAT)in the U.S. and Ducati Riding Club with bike nights, monthly rides and meetings.
· Comfortable and Professional atmosphere
· Website offering tons of information
· Demo rides on the most current models.
· Riding Schools
· Organized rides and club information
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 Chris, James, Craig and Andre share in the sales duties and are experts in helping you find the bike of your dreams. Mark Compton (not pictured) is our finance manager and can help get you riding today on your new bike. |
Val Chufo is our Parts Apparel and Accessory Manager. She has a world of experience with loads of enthusiasm. With the assistance of Don, our Asst. Manager,Kate in apparel,Tony and Jaime our parts pros, they stay busy increasing our selection of parts inventory to provide you with the widest selection posible for the brands we carry. We have the widest selection of Triumph, Ducati, and Victory apparel and accessories. We will strive to provide you what you want and need.
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 Our Service Team
TJ "Tom Jackson" is our Service Manager and fully qualified to provide you the best service available. Our Service Technicians are the most highly-trained and skilled professionals you will encounter. NO ONE, ANYWHERE will take better care of your motorcycle! Guaranteed! In Fact, Ducati North America trust only us to prepare and maintain their Press Fleet of motorcycles used for Road Tests and Shoot-outs!
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 Eric Beaman is our lead Technician for Ducati (and 2008 Gold Award winner for National Ducati Technician of the Year!) and all of our technicians are Factory trained. Eric is an expert, Factory trained Technician with over 25 years of experience working on Triumph, Ducati, and Victory as well as other brands. All of our technician's philosophies and work ethic completely agree with those of Tom and the Mission Statement. They are detail oriented and committed to treating every customer's bike as if it were their own.
NO ONE, ANYWHERE will service and care for your motorcycle with more attention and detail. All work is guaranteed! |
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Southern California Triumph, Ducati and Victory
515-535 West Lambert Road Brea CA 92821
Phone: 714-256-6700
Fax: (714) 256-6709
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Demo Bikes